About
Pricing for Profit Inc. was founded in 2021 as a tech enabled pricing and financial literacy service. Its proprietary platform Pricing2Profit is for small businesses to understand their unit economics (aka that number they shouldn't price below) within an 8 step guided process. Step 8 has an Offer Builder that translates inputs into profitable offers, an otherwise arbitrary process where the default is under pricing. With over 50% of business failing within their first 5 years, due to poor financial management and under pricing and where ordinarily this service would only be available via expensive 1:1 consultancy - the purpose of Pricing2Profit is to democratize financial literacy and dymistify profitable pricing for small businesses.